Blogging builds your perceived authority and attracts new clients

Blogging is no longer an outlet for individuals who just want to spout off about their varied interests - it could be the perfect channel for you to demonstrate to prospects that you really know what you are talking about in your chosen field. It strengthens your sales efforts by engendering trust in prospective buyers and by giving your current clients an interesting database of articles that they can refer to whenever necessary.

Blogging comes with many pros and cons and we would strongly recommend talking with us about the best way to handle this very specialised sales-boosting opportunity.


Blogging can be a productive way to provide information about your business from anywhere in the world

You can blog - with enjoyment - just about anywhere, adding valuable productivity, even while lazing around on holidays.

Blogging allows you to personally communicate with potentially hundreds of clients at once

Face to face conversations with clients are valuable. Blogging is even more valuable because it gives you the opportunity to front up to dozens and even hundreds of clients with the press of your 'Enter' button.

To succeed at blogging takes time and dedication

You and your staff need to take this into account, but your return on time investment can be immense. Here are just a few of the many positive aspects of blogging:

  • Blogging gives your company a voice. It creates a place to talk about new products or services, comment on news topics or market trends, and share company initiatives. It also lets you showcase your brand's personality tell people what you and your company are all about.
  • Search engines love ever-changing, relevant content - the very definition of a Blog, so Blogging certainly helps your SEO.
  • A blog creates a two-way conversation with customers, prospects and within your industry. It encourages interaction, comments and feedback.
  • It positions you as a leader, not a follower. In fact, blogging often turns you into an industry authority because you have to stay on top of news, trends and competitors to build a successful Blog.
  • A blog is a great place to tell your customers why you're in business and how you can help them.
  • Do it properly and your blog will be a cost-effective marketing investment. Every post you publish can be rerad over many months, building brand awareness and promoting your expertise, products and services.
  • Blogging is inspiring and sharpens your business focus. You'll start to note blogging ideas all the time - while talking with friends and colleagues, watching television, reading, driving and even when walking down the street.
  • A blog is great for connecting with customers and sharing important and interesting information . It's a powerful, direct, communication link. Customers will look to you as a reliable resource for information on your industry, then come to you to buy.
  • Writing a blog shares your expertise while positioning you as an expert and thought leader.

And above all, in a business world that is often nothing but work, work, work, blogging can be fun, energizing, stimulating, and something you look forward to.