Bulk emailing campaigns help you target customers based on behavior, preferences, and previous sales

Effective email marketing can help you target customers

Effective email marketing is not just about writing emails and sending them out. It can be a minefield where inexperienced or uninformed practitioners can come unstuck in a big way, including being banned from emailing by many hosting services. That can be really disastrous if you have designed a complete campaign around email.

But do it the right way, and nothing is as effective as email for maintaining superb relationships with existing clients, re-establishing your relationship with past buyers, and attracting new prospects into your Online Marketing arena.

Successful email marketing involves keeping it simple

With the massive uptake of smartphones surfing the web and acting as email clients, it pays to keep to the KISS principal (Keep It Simple Stupid) when setting up mailing campaigns. Not saying that the recipients are stupid - anything but - however nobody wants to read a novel on a smartphone.

Email marketing can reach anyone and everyone anywhere in the world

In today's modern world, bulk emailing reaches people in just about any situation and locality. Clients don't have to be in their office or home to be contacted about your latest product or service.

Newsletters are a great way to keep your clients up to date with your company

Newsletters are one of the most obvious uses for bulk emailing software. They can be used to keep in contact with your clients, informing them of new developments, how to get the best from your services and any amount of information that cements a real relationship between them and your company.

Ten benefits of bulk email marketing

Email marketing is used by hundreds of thousands of businesses worldwide. Why? Here are just ten of the many reasons why email marketing is seen by many as a vital marketing tool.

  1. The cost is extremely low
    Compare it to mainstream marketing channels. There are no print or postage costs and no fees for billboards, magazine advertising or television exposure. Specialist bulk emailing operations like Mailchimp come with analytics already in place. Sure, you will have to pay something for sending thousands of emails at a time, but it will be far lower than what you would expect to pay using any other marketing system.
  2. You can directly target your audience
    You should only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a you are only targeting those who already have an interest in your brand.
  3. Emailing is great for Segmentation
    Not only can you ensure you are only spending money targeting people interested in your brand, but if you want to, you can only send to subscribers who meet particular criteria. If you want to, you can send emails only to those living in certain areas, or those who have already shown an interest in what you are selling.
  4. You can make an immediate call to action
    There aren’t many other marketing platforms which allow customers to go from Reading your offer to buying within two clicks of a button. Email can drive sales like no other system.
  5. Email campaigns are easy to create
    You don't need lots of people, or even a tonne of graphics. Some of the most successful campaigns utilise simple plain text emails. The content of an email is the most important factor.
  6. Results are easy to track
    When you go wrong with a campaign, it’s easy to see where. Most email marketing software will allow you to analyse how a campaign can be improved, and changes can be made almost immediately.
  7. Your emails are easy to share
    Subscribers can forward your brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this.
  8. Your Reach can be Global
    What other marketing platform lets you instantly send a message to thousands of people world wide?
  9. Email campaigns are immediate
    You can start seeing results within minutes of your emails being sent. You usually have to wait weeks before sales eventuate as a result of print or broadcast campaigns and, even then, how can you be sure what was actually motivated the buyer?
  10. Emailing campaigns give you a great ROI
    The main reason that most businesses invest in email marketing is the fantastic return on investment. In 2011, the Direct Marketing Association estimated that email marketing typically returns $40 for every dollar invested.

Taking all of the above into account, it’s easy to see why many companies swear by email. interested? Contact us now and let's talk about it seriously.