Social media marketing is the process of gaining website traffic or attention through social media sites like Facebook, Twitter, Pinterest, LinkedIn, Google Plus and a variety of lesser known names - each of which has its own advantages, suits a different audience and requires different techniques.
Facebook. Biggest and has the most users. On Facebook, images with text work well. Although Facebook is mainly centered around sharing photos, links, and quick thoughts of a personal nature, individuals can also show their support to brands or organizations by becoming fans. (More . . .)
Twitter. Popular because it offers bite-sized content. On Twitter, links to content work best. Messages are limited to 140 characters or less, but that’s more than enough to post a link, share an image, or even trade thoughts with your favorite influencer.
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LinkedIn. Most popular site for professional networking. One of the only mainstream social media sites that’s actually geared towards business, LinkedIn is to cyberspace what networking groups once were to local business communities. (More . . .)
Pinterest. Has 70 million users. Its viewers fall in line with the Pareto principle—80% are women, 20% men. Serving as a giant virtual idea and inspiration board, Pinterest has made a huge impact on social media in the last few years. It lets you share pictures and creative thoughts.
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YouTube. Each month, viewers watch 6 billion hours of videos. Each day, mobile users watch 1 billion videos. As a video sharing service, YouTube has become so popular that its catalog of billions and billions of videos has become known by many as “the world’s second-largest search engine”. (More . . .)
Google +. Has 300 million active monthly users. By combining the best of Facebook and Twitter into one site – and backing it by the power of the world’s largest search engine, Google has given users a social site that has something for everyone. (More . . .)
Instagram has 300 million active users a month. People here use visual media to share their story. If you’re looking for a quick, convenient connection between the camera feature on your smart phone and all your social profiles, then Instagram is the answer. (More . . .)
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across the social networks that they personally prefer. Our advice? Find the one or two that best suit your sales demographics and concentrate exclusively on those - otherwise expect to waste a lot of hours. We can let you know the best way to gain from Social Media involvement.